Programmatic and RTB are Not Interchangeable Terms…
Bonus link: Programmatic Media Buying vs. RTB Whitepaper (link)
How Can the Online Advertising Industry Combat Fraudsters?
Fraud will continue to plague the ad industry for the foreseeable future – the amount of dollars being siphoned to fraudsters continue to grow at the expense of publisher monetization and advertiser dissatisfaction. What are some potential solutions to prevent this from happening?
3 Ways Mobile Ad Strategies Can Go Native
According to PubNative cofounder Eddie de Guia, we tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications.
However, the emergence of native ads for any mobile application or Web site has made native a far-reaching and incredibly effective tool for advertisers. Read more.