A Regular Roundup of Useful Mobile Marketing Links
Android Tops iOS for Mobile Revenue Ad Share
According to Opera Mediaworks, Android is the top mobile platform in terms of both traffic and revenue for 1st quarter 2015. This is the first time Android has beaten iOS in these categories. Android now has a 45.8% share of the total revenue earned from mobile advertising in the first three months of the year. This was previously owned by iPhones and iPads. Read more (pdf)
Video Advertising Growing Faster on Mobile Devices Outpaces Desktop
Mobile video ad revenue is on target to grow more than 3 times faster than desktop all the way through 2020 — and most likely beyond.
Overall US digital-video advertising revenue will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9 percent, according to a post by Mark Hoelzler (love the cravat!) at Business Insider.
Total revenue will reach $13.3 billion by year-end 2020. According to Business Insider, Video is quickly replacing static display advertising on desktop and will garner 41 percent of total desktop display-related spending in 2020. Read more.
China’s Emerging Mobile Advertising Ecosystem
Technode provides a great overview of China’s mobile ecosystem that caters to a market of 500 million smartphone-enabled citizens. Read more.
Why Your Brand Should Invest In Mobile Video Advertising
In 2014 eMarketer estimated that this year advertisers will spend nearly $600 billion worldwide. Of this, about one-third (33.5) will be allocated to digital.
Within digital, mobile advertising was predicted to be the main growth engine, with advertisers spending $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014.
Looking ahead, eMarketer predicts mobile ad spend will reach $158.55 billion by 2018, when mobile ads will account for nearly a quarter (22.3%) of all ad spend worldwide. By 2017, mobile’s share of worldwide digital advertising will have eclipsed the 50% mark.
In other words, as the marketing world goes digital, it’s chiefly going mobile. Read more.