RTB Forums is a growing community of beginner and professionals looking to understand, collaborate, discuss, and disseminate on all things RTB.
Learn and ask questions about:
Talk about the resources that advertisers use to find the right websites to host ads on.
Tips, tricks, and discussions on how to manage real-time bidding campaigns.
Discuss Programmatic Buying through RTB and ad exchanges and discussion on PMP (programmatic marketing platforms).
There are dozens of expert-level topics to participate in. Join our growing RTB community to learn competitive information about the RTB discipline:
With RTB (Real-time bidding), advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
According to Acuity Ads:
Traditional online display advertising is inefficient.
For Advertisers, the cpm model of buying impressions in bulk is lacking because you are purchasing impressions for the same price per unit, even though each one has a different value to your campaign.
For Publishers, traditional display is inefficient because up to 70 % of their inventory is left unsold or sold for next to nothing. Further, for many small publishers, also known as ‘long tail sites’, there isn’t a sales team which can properly sell their quality, targeted inventory, leaving them wanting more from display.
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Join our growing RTB community to learn competitive information about the RTB discipline: